About Us

It all started with a passion, a passion for beautiful diamonds, a passion for our craft, and most importantly our dedication to ensuring our client's happiness. Through our many years in the jewelry industry, we have met incredible people from all around the world and helped them celebrate meaningful moments in their lives.

We noticed how intrigued people were when they heard about South African Diamonds and how excited they got about the idea of purchasing a piece of jewelry that is created in South Africa and is set with South African Diamonds. We found it to be unfortunate that only South African's and travelers to South Africa got access to our South African Diamonds & Jewellery and this sparked the inspiration for what is to follow.

We would like to introduce you to, First Lady Diamonds. An online platform that enables people from all around the world to purchase our diamonds, Tanzanite, and jewellery within a few clicks and have it delivered to your door.

Our mission is to serve diamond enthusiasts from all over the world and give them the opportunity to buy exceptional pieces directly from South Africa, crafted with love, passion, and dedication.

So, enjoy your tour in our store and please let us know if there is any way we can assist.

With love and regards,
First Lady Diamonds Team.